Providing Scale and Context to Art


Artworld professionals are bombarded with visual art and imagery day and night. Many of us spend days scouring online sources for a single work of art. On AltSur's IN-SITU page, we provide photographs of many of our artworks in settings with near perfect dimensions relative to the room as well as staged life-sized accent furniture to make it easier for viewers to determine suitability much easier. Our clients love being able to visualize what a painting will look like on a wall rather than viewing page after page of small images of artworks in a grid format where the tendency is to compare the thumbnail sizes rather than conceptualize the numeric measurements.

Sometimes in our haste to find the perfect piece for a client or collector, we overlook the actual dimensions and characteristics, even for pieces that are being considered to hang in a specific space. This is not only important to insure that the artwork has the impact desired, but also whether it is appropriate for the space. Careful presentation is very important in the case of an international online gallery like AltSur where we use both inches and centimeters throughout our site. Viewers can easily err by jotting down the wrong set of dimensions and wind up buying a piece that is either too small or too large.  Properly scaled images like the one below eliminate any doubt!